Wednesday, December 2, 2009

Grand Palais Show: Sonia Rykiel pour H&M


Model on a chandelier during the show (photo: Reuters)

Sonia Rykiel is the new designer collaborating with HM. Yesterday the official show took place at Paris Grand Palais to launch her lingerie collection (going to be available on Saturday this weekend, yaay!), just before her knitted collection (which will come out in February next year).
What you need to know:
The idea was "Paris at night"...a gigantic blue lighted Eiffel Tower, a big wheel and a forest made of trees with balloons, a chairoplane for the guests and many little bars and shops with sugar cotton and candy. Watch the official video of the event here. I like the setting (lilac!pink!) of this show a lot! The last big HM show was in 2004 - such a luxurious event occurs only every few years.

What was special:
The models were dancing instead of walking on a huge chandelier, a black horse, a swing and bed, which were driven along the catwalk similar to a parade. They all wore the Sonia Rykiel hairstyle (very fluffy hair). Obviously a show that must have been fun for the models, too!


Models playing on the moving swing during the show (Source).

Who came to the show:
Kate Bosworth, Jean-Paul Gaultier, Bai Ling, Nadja Auermann, Eva Herzigova...and some German fashion bloggers!

Did not we see...?
something similar before...Yes! The monopol for such a megashow was until yesterday tributed to Victoria's Secret anual show (read refering post here). Seems like the arena is open for more extraordinary, glittering fashion party shows to be thrown in the future - we love the idea!

Peek on Sonia Rykiel's collection:
I adore the elegance of her collection! The inspiration for Sonia appeared to be the 1920s. Panties are going to be available starting from 7 Euros.


Lingerie in nude shades by Sonia Rykiel (Source).


Kimono and more pieces from Sonia (Source).

And this is Sonia Rykiel:
Attending the show with her daugther Nathalie. The lady is 79 years old! She is mostly famous for her knitted fashion and ranks among the top designers in the world.


Sonia with her daughter Nathalie.
Will you be chasing after the collection on Saturday? And how did you like the show?
Love,


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